A television station in Albania has reignited controversy with its unconventional approach to news delivery. Zjarr TV, known for pushing boundaries, made waves by featuring anchors presenting the news while wearing open jackets—and nothing underneath. The provocative style, first introduced in 2016, was intended to offer what the station’s owner called “naked and transparent” journalism.
While some viewers praised the bold move as a statement against censorship, others criticized it as a blatant ratings stunt. The debate has resurfaced as clips of the broadcasts circulate online, sparking discussions about professionalism, media ethics, and the fine line between edgy and exploitative.
Zjarr TV defended the format, arguing that it symbolizes unfiltered truth in news reporting. But critics question whether the tactic prioritizes shock value over substance. Whether seen as progressive or problematic, one thing is clear: this Albanian station isn’t afraid to bare it all—literally—for attention.
